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Thursday, December 28, 2006

Cingular to reach 500 billion minutes of use

Cingular said it expects to carry more than 500 billion minutes of use on its network this year.
Cingular said people are using its service for longer periods -- an average of 755 minutes a month, as reported at the end of last quarter. Over the course of two years of network enhancements, the average length of a wireless call on the network has increased as much as 15 percent in some markets, the company said. Cingular says call volume has increased because of better quality as a result of $13 billion in enhancements. "It's common-sense business. If you give customers a quality product, they'll use it more often," said Ed Reynolds, president of network services for Cingular. "The investment we made is really paying off for us and our customers. People have noticed the difference and are taking full advantage of our services."
Cingular said the network investment gave customers access to more than 45,000 cell sites, "resulting in a substantial reduction in dropped and blocked calls as well as improved voice quality." Cingular Wireless, a joint venture of AT&T Inc. (NYSE: T - News) and BellSouth Corp. (NYSE: BLS - News), is the largest wireless carrier in the U.S., serving 58.7 million customers. BellSouth and AT&T's merger is pending FCC approval. Cingular Wireless employs more than 750 in Memphis, half of them in distribution; BellSouth, 650; and AT&T about 100.
Published by Bizjournals.com

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