Yahoo Inc. (YHOO) to buy BlueLithium for $300M
Yahoo Inc. said late Tuesday it has agreed to acquire online advertising network BlueLithium Inc. for $300 million in cash.
San Jose-based BlueLithium, founded in 2004, tracks the behavior of viewers of online ads and sells that data plus analysis, to advertisers.
Gurbaksh Chahal, its CEO, will keep working for what Yahoo called "an interim period." The transaction is expected to close in the fourth quarter of 2007,
"The combination of BlueLithium's assets and relationships with Yahoo's overall ad network will give advertisers access to powerful data analytics, advanced targeting, and innovative direct-response buying strategies," Yahoo said.
The purchase marks the latest in a series made by Sunnyvale-based Yahoo (NASDAQ:YHOO - News) and rivals Google Inc. (NASDAQ:GOOG - News) and Microsoft Corp. (NASDAQ:MSFT - News).
Google agreed to buy New York-based DoubleClick Inc. for $3.1 billion in April, followed by Microsoft's agreement to buy Seattle-based aQuantive Inc. for $6 billion in May.
Microsoft folowed that deal with a July agreement to acquire Santa Barbara-based ad auction site operator AdECN Inc. for an undisclosed amount.
The BlueLithium deal is Yahoo's second in this year's online advertising consolidation. It earlier agreed to acquire its remaining stake in New York-based Right Media Inc. for $650 million.
Published September 4, 2007 by the Silicon Valley / San Jose Business Journal
San Jose-based BlueLithium, founded in 2004, tracks the behavior of viewers of online ads and sells that data plus analysis, to advertisers.
Gurbaksh Chahal, its CEO, will keep working for what Yahoo called "an interim period." The transaction is expected to close in the fourth quarter of 2007,
"The combination of BlueLithium's assets and relationships with Yahoo's overall ad network will give advertisers access to powerful data analytics, advanced targeting, and innovative direct-response buying strategies," Yahoo said.
The purchase marks the latest in a series made by Sunnyvale-based Yahoo (NASDAQ:YHOO - News) and rivals Google Inc. (NASDAQ:GOOG - News) and Microsoft Corp. (NASDAQ:MSFT - News).
Google agreed to buy New York-based DoubleClick Inc. for $3.1 billion in April, followed by Microsoft's agreement to buy Seattle-based aQuantive Inc. for $6 billion in May.
Microsoft folowed that deal with a July agreement to acquire Santa Barbara-based ad auction site operator AdECN Inc. for an undisclosed amount.
The BlueLithium deal is Yahoo's second in this year's online advertising consolidation. It earlier agreed to acquire its remaining stake in New York-based Right Media Inc. for $650 million.
Published September 4, 2007 by the Silicon Valley / San Jose Business Journal
Labels: BlueLithium, GOOG, Google Inc., MSFT, Yahoo Inc., YHOO
posted by Stock Administrator @ 10:42 PM
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