Google Inc. (GOOG) May Break into the Wireless Arena
Google Inc. confirmed its plans to bid for a prized piece of the airwaves in an upcoming government auction, further underscoring the Internet search leader's determination to shake up the wireless market and plumb more profits from mobile phones.
Friday's announcement wasn't a bombshell because the Mountain View-based company previously signaled it might participate in the Federal Communications Commission auction scheduled to begin Jan. 24.
In a mild surprise, Google will enter the competition without a partner more experienced in the wireless industry. But that fact does not matter. If Google is going into an industry, you can be sure that they have all their basis covered. The company is way too new age and smart to make irresponsible corporate decisions. With this new wireless business, they can compete directly with Apple and their iPhone, but with one small difference: they own the network and the rights to the phone which puts them in a much better position to compete and give incentives to try this new network at a bargain price. I think this will turn out to be a very smart, positive move for this company.
Friday's announcement wasn't a bombshell because the Mountain View-based company previously signaled it might participate in the Federal Communications Commission auction scheduled to begin Jan. 24.
In a mild surprise, Google will enter the competition without a partner more experienced in the wireless industry. But that fact does not matter. If Google is going into an industry, you can be sure that they have all their basis covered. The company is way too new age and smart to make irresponsible corporate decisions. With this new wireless business, they can compete directly with Apple and their iPhone, but with one small difference: they own the network and the rights to the phone which puts them in a much better position to compete and give incentives to try this new network at a bargain price. I think this will turn out to be a very smart, positive move for this company.
Labels: GOOG, Google Inc.
posted by Stock Administrator @ 3:26 PM
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