Back in 2005 Jim Cramer began his career as television host of the finance program “Mad Money.” The emphasis of the show is on investing and speculation, especially with publicly traded stocks. Breaking new ground at CNBC by diverting from their tried and true style of a news broadcast, “Mad Money” took the shape of an entertainment style show.
Cramer explains that “mad money” is a person’s “extra” money. The money a person is saving for retirement should stay in predictable and secure vehicles such as 401Ks, IRAs, or other safe and conservative places. Mad Money is the superfluous money that is free to be lost, but which hopefully can make you rich by stock investing.
Mad Money, while discussing serious topics, uses many gimmicks and props to keep it interesting and entertaining. For instance Cramer has a collection of toy bulls and bears, which he will cook, grate, liquefy, etc. According to how the stock markets are performing. After showing one of his books to his audience he will then throw it away wantonly. Nevertheless Cramer is a respected investment advisor with an excellent record for his hedge fund, which he retired from in 2001.